Marketing & Commerce (9 Viewers)

DeviAngel

Senior Member
Oct 3, 2014
4,435
I loved PES, but they lost the plot a lot earlier than that imo.
I don’t know tbh PES2018, PES2019 on PS was great for me. But I hate what happened and they also pushed me towards fifa in 2021.

I played earlier FIFA versions like 2008 because of the separate game FIFA MANAGER even thou I’m FM Maniac :lol:
 

JuveJay

Senior Signor
Moderator
Mar 6, 2007
77,256
I loved PES, but they lost the plot a lot earlier than that imo.
PES 2017 and 2018 still had great gameplay, they were much better actual football sims than FIFA. The few games before that not so much, and this is where the full crossover to FIFA for a lot of people really began. FIFA always sold much better but that's the licensing and marketing difference above all. It's been nothing more than average since 2015, but it's essentially a closed market now like the NBA 2K series or EA NHL.

Series has been dead since efootball, but Konami did brilliantly to put out such a game for so many years, given what they had to contend with. ISS and PES in those early days felt like a jump of about 5 levels of enjoyment and realism to me in comparison to what FIFA were putting out, and they forced them to provide a better game than what EA otherwise would have churned out.

I'd like to see another competitor or Konami revolution one day. Football is the world sport and there should be more than one game. But then some sports don't even get one semi-playable game.
 

RKid1

Senior Member
Jun 29, 2020
1,283
I know clubs like Barcelona and Bayern had exclusive deals with Konami, but they still were in FIFA with their name and real kits. They just didn't have the stadium, manager, and maybe some authentic chants in the game, if I'm correct. But everything else was there.

How the hell can Serie A not pull off a similar deal? If you're a big brand like Juventus, AC Milan, or Inter, there is no reason you shouldn't be in both games.
 

Knowah

Iceman - Pool's Closed Due to Aids
Jan 28, 2013
7,293
Until PES2019 it was a lot better. It’s really sad what happened….
It was WAY before 19. Gameplay wise, FIFA was lowkey better going as far back as FIFA 10 or 11 when UT really was at its best, least monetized state. But PES still had the following and playerbase up until like FIFA 12 when UT just became such a massive part of FIFA that PES couldn't compete and gameplay suffered in PES as they tried to make it more like FIFA but in a very janky way.

As soon as FIFA got the moneybag of UT figured out, the gameplay suffered and was a problem but they were never chasing the gameplay of PES like PES tried with FIFA that hurt it so bad imo.
 

RKid1

Senior Member
Jun 29, 2020
1,283
EA (wisely) pivoted to a recurring revenue model. It never really tried to perfect gameplay or physics.
That revenue model + popular streamers has to make these companies so much money.

I don't know who the popular gaming streamers are, but I remember KSI back in the day from his videos that went viral. If he was doing that today, I cant imagine how much EA would pay that guy to play and promote ultimate team - which I'm sure if what the top streamers today are getting.
 

.zero

★ ★ ★
Aug 8, 2006
85,270
That revenue model + popular streamers has to make these companies so much money.

I don't know who the popular gaming streamers are, but I remember KSI back in the day from his videos that went viral. If he was doing that today, I cant imagine how much EA would pay that guy to play and promote ultimate team - which I'm sure if what the top streamers today are getting.
It’s the fastest growing entertainment option with with an incredibly broad swath of emerging markets still to be saturated. There are schools here that have e-sports teams which is a good indication of the growing gaming industry, which has been on an upward train since the 80s. It’s fascinating in my opinion.
 

Alin

FINO ALLA FINE!
Jul 27, 2015
8,658
Would be good news for Juventus from a marketing standpoint if true
Sure hope it’s true because i’ve had enough of the Piemonte Calcio memes, we already aren’t as recognizable anymore and largely going through a popularity downfall internationally, this game is one of the few select elements keeping us relevant and visible to a larger global audience, despite those pricks at EA rarely ever being fair in their ratings for some of our key players it’s still a major marketing tool to make use of.
 

Alin

FINO ALLA FINE!
Jul 27, 2015
8,658
Looks to be confirmed by multiple accounts which keep track with this kind of info and leaks from EA.


- - - Updated - - -

This are supposedly some of the most reliable ‘sources’ confirming it… here they are responding to a claim saying that even if a star player is named as ambassador does not always guarantee that the team is also in partnership, but they’ve reiterated that Juventus themselves will sure be in FC26.

IMG_6015.jpeg


- - - Updated - - -

Hopefully it’s true and we won’t have to deal with even more controversy out of this.
 
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Siamak

╭∩╮( ͡° ͜ʖ ͡°)╭∩╮
Aug 13, 2013
21,607
JUVENTUS JOINS FORCES WITH PICUS AS OFFICIAL EXPOSURE VALIDATION PARTNER

Juventus Football Club and Picus Security, a leading exposure validation company, have today announced a new two-year partnership that builds on Juventus’s use of the Picus Security Validation Platform to strengthen its cyber resilience. Recognising shared values of performance, resilience and innovation, Picus will now become the club’s Official Exposure Validation Partner, taking the relationship to the next level.

The partnership brings together two champions in their respective fields: on one hand, one of the world’s most accomplished football clubs in Juventus, and on the other, Picus, a company that has pioneered exposure validation, enabling organisations to proactively assess their defenses against thousands of real-world attack scenarios, thereby eliminating vulnerabilities before they can be exploited.

“Measuring the exposure of the attack surface is an important part of safeguarding our club, our fans and our future,” said Mirko Rinaldini, Head of ICT at Juventus. “By partnering with Picus Security, we gain a trusted leader whose innovative approach ensures our digital operations remain as strong and resilient.”

“Juventus is one of the most famous clubs in the world with a rich history of excellence both on and off the pitch,” said Alper Memis, co-founder and CEO of Picus Security. “Both organisations are truly committed to performance and resilience. Just as Juventus trains endlessly to gain the upper hand over other clubs, Picus continuously validates and reinforces cyber defenses so organizations can gain the upper hand by focusing their resources on real risks instead of just theoretical ones.”

The partnership will see Picus collaborate with Juventus on exclusive customer experiences, highlighting the company’s mission to redefine cyber risk management by enabling organisations to prove the effectiveness of their security.
Picus joins Juventus’ family of global partners as the club continues to expand its commitment to innovation and excellence across all areas of operation.

[Juventus]
 

Tak!

Senior Member
Jun 23, 2011
4,425
I've been on a tour with Noemi, that feels cool.
No idea who the dude is but I enjoyed seeing the medical facilities. Would be interesting to know how well it stands in comparison to other big teams facilities.
 

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